dAd Space

Screenshots

Problem Statement

The majority of the $700+ billion that advertisers spend on web2 is controlled by GDN and Facebook Ad Network. In addition, nobody in web3 is focusing on DAPPS using web3 data rather than web2 data. Therefore, there is a need for a Decentralized Ad Network to ensure that these major businesses don't also establish their duopoly in web3. We serve as the link between advertisements and DAPPS. We offer data to the advertiser with creative intelligence so they may run more effective campaigns for less money. We provide as the entry point for DAPPs to be monetized with advertisements and analysis technologies to ensure that nobody gets inundated with unrelated adverts.

Solution

It was our first experience with web3 technology since we come from a web2 background. In order to comprehend how things operate and what has previously been done for Web3, One of the most time-consuming and difficult procedures was figuring out how to use platforms that had already been created correctly. We come from a web2 advertising history, so we knew what web3 lacked in the ad space, but it required a lot of effort and pivoting from our initial strategy to learn how users behave in web3 and who we have to target. After speaking with a few people who have used DAPPs, we were able to understand the genuine demand and use case, forcing us to adjust our user persona technique until the very end. Another major one was the Internet :)